How is the relationship between Disney and McDonalds similar to the relationship described in merchants of cool?

Both Disney and McDonalds target children to sell there products too instead of adults. They do not really care about the children they are in it for the money. They lure children by having child friendly mascots. An example of this would be Ronald McDonald.

Merchants of school target children also. They are also in it for the money not the children. They target children by observing them to see what they want to be sold to them. An example would be Sprites hip hop commercials. In this commercial they are trying to fit in with the teens of that generation.